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Writer's pictureKamera Clips

Photography is a luxury not a commodity

Updated: Oct 18, 2024

Photoshoots are not just about capturing moments—they are a luxury experience, not a commodity. There’s a clear distinction between the two. A luxury photoshoot is for those who value not just the end product, but the entire experience of being photographed. It's about crafting a story, where every detail is thought out and personalized, from the lighting to the mood, down to the unique style of the subject. It’s a collaboration between the photographer and the client to create something meaningful, artful, and timeless.

In contrast, a commodity photoshoot is for those who simply want quick, random pictures of a moment. The goal is less about artistry and more about convenience. There’s little customization, minimal planning, and the resulting images are snapshots—momentary captures that lack the depth and thought that a luxury experience provides.

Take, for example, Person A and Person B.

Person A approaches photography as a luxury. She wants a portrait session for her milestone birthday and seeks out a photographer who can understand her vision. She sits down with the photographer to plan out every detail—the mood, the lighting, the location. Together, they brainstorm how to tell the story of her journey, incorporating props and settings that hold personal significance. The session is tailored to her personality, and the experience itself feels like an event, something she will remember as much as the final images. Each photo is meticulously crafted, using lighting and composition to create artful images that feel rich with meaning and emotion. The final photos aren't just pictures; they’re storytelling pieces that reflect who she is and what this moment in her life represents.

Person B, on the other hand, treats the photoshoot as a commodity. He needs headshots for a work profile and opts for a quick, convenient session at a mall photography kiosk. There’s little interaction with the photographer, and the focus is on efficiency. The lighting is standard, and no effort is made to convey his personality or tell a story through the images. The photos are serviceable—they get the job done—but there’s no artistic depth. The result is a handful of basic shots that lack character, serving only the immediate need rather than creating something meaningful.

While photography can be offered at various price points, what truly differentiates luxury from a commodity is the experience. A luxury photoshoot is immersive and intentional. It’s about bringing out the subject’s essence and telling a story through artful imagery. A commodity shoot, on the other hand, is more functional—designed to capture the moment with minimal thought, producing snapshots rather than art.

This difference is what separates a snap-and-go experience from a session that results in images that feel like they belong in a gallery, where each frame tells a story and creates an emotional connection. Luxury photography is about more than just pictures—it’s about creating something timeless and deeply personal.


photography is a luxury

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